🌾 Global Defatted Rice Bran Market: Rising with the Vegan and Health-Conscious Wav
The Global Defatted Rice Bran Market was valued at USD 741.6 million and is projected to reach USD 912.07 million by 2030, growing at a CAGR of 3% during the forecast period (2024–2030). Once considered suitable only for animal feed, defatted rice bran is now gaining popularity as a nutrient-rich, sustainable ingredient in human nutrition, thanks to growing awareness about plant-based diets and functional foods.
🟢 What is Defatted
Rice Bran?
Rice bran is the
outer layer of the rice grain that is removed during the milling process. When
the oil is extracted, the remaining material is defatted rice bran, a high-protein, high-fiber,
and antioxidant-rich byproduct. Once used primarily in animal feed, innovations and nutritional
research have expanded its applications into food, beverages, and health products.
🚀
Market Drivers
1. Associated
Health Benefits Boost Market Growth
Defatted rice bran
is a powerhouse of nutrients including vitamin
B, proteins, fatty acids, fiber, starch, iron, and antioxidants.
Research suggests that its consumption may help lower cholesterol levels,
support heart health,
regulate blood sugar,
improve digestion,
and boost energy.
In the animal feed
sector, it supports growth
acceleration and reduces
feeding costs, making it a popular choice among livestock
producers. These diverse health and economic benefits are key growth
accelerators for the market.
2. Rising
Popularity of Veganism and Plant-Based Diets
The global shift
toward veganism
and sustainable eating
is significantly driving the defatted rice bran market. The 2019 UN report
highlighting the role of plant-based
diets in mitigating climate change sparked greater
environmental awareness.
The pandemic era
further accelerated this transition as social media amplified awareness of
animal cruelty and health-related benefits of plant-based living. Nutritionists
and researchers now endorse vegan diets for their balanced nutrient profiles,
fostering demand for plant-based alternatives such as defatted rice bran.
Moreover, defatted
rice bran contributes to sustainability
— it utilizes a byproduct of rice milling, reducing waste and enhancing
resource efficiency.
🔍
Market Segmentation
By Nature
·
Conventional
·
Organic
The conventional segment
dominates the market, accounting for over
85% of total market share, due to wide availability, cost-effectiveness, and high production volumes.
However, the organic segment
is steadily gaining traction as consumers increasingly favor organic and chemical-free products.
By
Application
·
Food
& Beverage
·
Animal
Feed
·
Cosmetics
& Personal Care
·
Biofuel
·
Pharmaceuticals
& Nutraceuticals
·
Others
The food & beverage segment
leads the market, holding 40–50%
of the total share. The ingredient’s high protein content and low-calorie
profile make it ideal for snacks,
protein bars, cereals, and pre-workout formulations. Increasing
health consciousness and the search for eco-friendly,
plant-based ingredients are fueling this segment’s growth.
Meanwhile, the animal feed segment is the fastest-growing application, capturing 30–40% of the market. Defatted rice bran enhances feed texture, boosts fiber content, and supports faster animal growth—all while reducing production costs.
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